Associate Product Marketing Manager

Location: Hybrid in Mississauga, 1-2 days a week

About Us

TalentHunt Inc. is a North American premiere talent management and recruitment solutions provider for established and growth stage companies. We help candidates figure out the next challenge that fits their professional and personal growth plans and match them with exciting and very rewarding opportunities with leading companies across the globe.

Our Client

Our client is a leading provider in industrial flooring and they are growing steadily YoY. They have been around for decades and have a reputation for putting employees first as they continue on this exciting growth journey.

What will you do?

Our client is seeking a passionate and experienced Product Manager to champion their innovative flooring solutions within the commercial sector. If you have a proven track record in building materials or flooring and a deep understanding of B2B marketing strategies, this is your chance to make a significant impact.

• Conduct in-depth market research, analyze competitive landscapes, and identify key trends to inform product positioning and marketing strategies.
• Develop compelling value propositions and messaging that highlight the unique benefits and applications of their commercial flooring solutions.
• Create persuasive marketing materials, including brochures, website content, presentations, and case studies, that resonate with architects, designers, contractors, and end-users.
• Develop and execute lead generation campaigns across various channels, including digital marketing, email marketing, and industry events.
• Equip the sales team with the tools and resources they need to effectively promote and sell their commercial flooring products.
• Plan and execute successful product launches, ensuring seamless communication and market penetration.
• Contribute to the development and execution of brand-building initiatives that enhance their reputation and market presence.

Who are you?

• MUST HAVE: 3-5 years of experience in product marketing, within the flooring or building materials industry.
• Proven track record of success in developing and executing B2B marketing strategies, with a focus on lead generation and sales enablement.
• Deep understanding of the commercial flooring market, including key trends, customer needs, and competitive dynamics is a huge asset.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and deliver persuasive presentations.
• Strong analytical skills, with the ability to interpret market data, measure campaign effectiveness, and make data-driven decisions.
• A team player who thrives in a collaborative environment and can effectively partner with cross-functional teams.

If you’re interested, please send your resume to Paul Huffman at paul@talenthunt.ca